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Victoria Arlia

Disciplined writer.
Deliberate creative.   

Professionally, I'm a customer-centric, patient-focused content creator with deep experience in the pharmaceutical, healthcare, hospital and wellness space. I've launched new products, new devices, and new treatment paradigms. Helped identify, prime, and shape new markets. And created authentic voices for new brands and rebrands. 

Personally, I'm a healthcare professional's daughter. A caregiver. And advocate. I know first hand the challenges of educating a patient, engaging a patient, sourcing appropriate resources, and keeping an entire care team on the same page.

 

Creatively, I push for fresh language and conceptual ideas that challenge the brief, go "beyond the pill", and resonate.

 

Perhaps my 360º experience gives me the unique perspective your team needs.  

 

Deep Experience Areas

experience
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Neuroscience

Attention Deficit Hyperactivity Disorder (ADHD)

 

Parkinson's disease

 

Sleep Apnea

Immunotherapy/ Oncology

Chronic Myleod

Leukemia (CML)

 

Metastatic Melanoma

 

Non small cell lung cancer

Cardiovascular/Metabolic

Chronic Kidney Disease (CKD)

 

Type 2 Diabetes

 

Heart Failure


Biologics

Crohn's Disease

 

Psoriasis

 

Rheumatoid Arthritis


Ulcerative Colitis

Vaccines

 Influenza

 

Pertussis


Meningitis 

 

Shingles

Proficiencies

Proficiencies

TV/Broadcast

 

Video (short and long form)

 

Digital and Social

 

Website Dev/Content Architecture 

 

UX Writing

Experiential / Activation

 

Behavioral Science Applications 

 

Customer/Patient Experience 

 

Manifesto/Stratifesto/Pitch Deck  


 

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Contact
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How can I help?

Please reach out.

((732) 689-4333

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