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Victoria Arlia

Disciplined writer.
Deliberate creative.   
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Professionally, I'm a customer-centric, patient-focused content creator with deep experience in the pharmaceutical, healthcare, hospital and wellness space. I've launched new products, new devices, and new treatment paradigms. Helped identify, prime, and shape new markets. And created authentic voices for new brands and rebrands. 

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Personally, I'm a healthcare professional's daughter. And a caregiver. And an advocate. I have firsthand experience with educating a patient, engaging a patient, sourcing appropriate resources, doctor discussions, and keeping an entire care team on the same page. 

 

Creatively, I push for fresh language and conceptual ideas that challenge the brief, go "beyond the pill", and resonate.

 

My 360º experience gives me a unique perspective to deliver the breakthrough communication your team needs.  â€‹

 

Deep Experience Areas

experience
Rock Formation

Neuroscience

Attention Deficit Hyperactivity Disorder (ADHD)

 

Parkinson's disease

 

Sleep Apnea

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Immunotherapy/ Oncology

Chronic Myleod

Leukemia (CML)

 

Metastatic Melanoma

 

Non small cell lung cancer

Cardiovascular/Metabolic

Chronic Kidney Disease (CKD)
 

Heart Failure

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Peripheral Artery Disease 

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Type 2 Diabetes​

Biologics

Crohn's Disease

 

Psoriasis

 

Rheumatoid Arthritis


​Ulcerative Colitis

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Vaccines

 Influenza

 

Pertussis


Meningitis 

 

Shingles

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Proficiencies

​Proficiencies

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TV/Broadcast

 

Video (short and long form)

 

Digital and Social

 

Website Dev/Content Architecture 

 

UX Writing

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Experiential/Activation

 

Behavioral Science Applications 

 

Customer/Patient Experience

 

Message Development 

 

Manifesto/Stratifesto/Pitch Deck  

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Sandstone
Contact
Rock Formation

How can I help?

Please reach out.

((732) 689-4333

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