Victoria Arlia, Creative/Concept/Copy Lead

Victoria Arlia
Disciplined writer.
Deliberate creative.
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Professionally, I'm a customer-centric, patient-focused content creator with deep experience in the pharmaceutical, healthcare, hospital and wellness space. I've launched new products, new devices, and new treatment paradigms. Helped identify, prime, and shape new markets. And created authentic voices for new brands and rebrands.
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Personally, I'm a healthcare professional's daughter. And a caregiver. And an advocate. I have firsthand experience with educating a patient, engaging a patient, sourcing appropriate resources, doctor discussions, and keeping an entire care team on the same page.
Creatively, I push for fresh language and conceptual ideas that challenge the brief, go "beyond the pill", and resonate.
My 360º experience gives me a unique perspective to deliver the breakthrough communication your team needs. ​
Deep Experience Areas

Neuroscience
Immunotherapy/ Oncology
Cardiovascular/Metabolic
Biologics
Crohn's Disease
Psoriasis
Rheumatoid Arthritis
​Ulcerative Colitis
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Vaccines
​Proficiencies
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TV/Broadcast
Video (short and long form)
Website Dev/Content Architecture
UX Writing
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Behavioral Science Applications
Customer/Patient Experience
Message Development
Manifesto/Stratifesto/Pitch Deck
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