Victoria Arlia, Creative/Concept/Copy Lead
Victoria Arlia
Disciplined writer.
Deliberate creative.
Professionally, I'm a customer-centric, patient-focused content creator with deep experience in the pharmaceutical, healthcare, hospital and wellness space. I've launched new products, new devices, and new treatment paradigms. Helped identify, prime, and shape new markets. And created authentic voices for new brands and rebrands.
Personally, I'm a healthcare professional's daughter. A caregiver. And advocate. I know first hand the challenges of educating a patient, engaging a patient, sourcing appropriate resources, and keeping an entire care team on the same page.
Creatively, I push for fresh language and conceptual ideas that challenge the brief, go "beyond the pill", and resonate.
Perhaps my 360º experience gives me the unique perspective your team needs.
Deep Experience Areas
Neuroscience
Immunotherapy/ Oncology
Cardiovascular/Metabolic
Biologics
Crohn's Disease
Psoriasis
Rheumatoid Arthritis
Ulcerative Colitis
Vaccines
Proficiencies
TV/Broadcast
Video (short and long form)
Digital and Social
Website Dev/Content Architecture
UX Writing
Behavioral Science Applications
Customer/Patient Experience
Manifesto/Stratifesto/Pitch Deck